
About
The Man
Behind the Lens.
Photographer. Entrepreneur. Mentor. Father. Husband. Student of beauty. A life shaped by craft, restraint, and the quiet decision to keep becoming.

"I have spent twenty-five years studying how light falls on the people I love and the people I am hired to honor. The lesson is the same: pay attention, and the world rewards you."
Born in Bulgaria, raised between cultures, and shaped by the discipline of building something from nothing - Plamen's story is not a straight line. It's a series of decisions to take work seriously, to take love seriously, and to take the inner life just as seriously as the outer one.
Together with his wife Paulina - a creative force and the other half of Domino Arts Photography - he has spent more than two decades building a studio around emotional truth, refined taste, and obsessive standards. Their work is a shared language, two sensibilities moving as one.
Paulina's love and clarity feed him daily, pushing him to become the best version of himself - in the studio, at home, and everywhere in between. He believes the man you become in one room is the man you become in the next, so both deserve the same standards.
Chapters
A life in
ten chapters.
- 1992
The Beginning - Discovering Photography in Bulgaria
- 1998
Starting Over - Reconnecting Through a New Lens
- 1998
The Lesson - Learning What Not to Do
- 2000
Finding My Footing - Learning What Truly Matters
- 2001
A New Chapter - Founding Domino Arts and the 9/11 Challenge
- 2010
The Rebuild - Turning Crisis and Chaos into Systems
- 2018
The Expansion - Building StudioX111 and Empowering Creatives
- 2020
The Refinement - Becoming the Benchmark and Building a Loyal Family
- 2023
The Calling - Sharing What We've Built to Help Others Grow
- 2025
The Mission - The Systemized Photographer & Personal Brand Machine
"The most luxurious thing a person can offer is their full attention."